Net New vs Frog New

Here’s some techie Inane for you.  The phrase “Net new” has become very popular, and is now being flogged to death in high tech marketing materials and presentations.  The beef I have with this silly phrase is that “Net” contributes absolutely nothing and is simply a trendy fluff-word.  I propose substituting an equally worthless word such as “frog”.  So you would say “We will be installing a frog new server setup”.  See?  It’s much more colorful, and equally worthless.  I used this improved phrase in a meeting with a vendor the other day, and it did a great job of breaking his stride – always fun with vendors.


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